Monday, March 03, 2008

Baby Einstein in the news again....

A recent headline from the CCFC grabbed my attention:

"Infant DVDs Won't Mould A Baby Einstein"

Baby Einstein, makers of popular DVDs for infants as young as three months, has stopped billing its videos as educational, following a formal complaint from a U.S. advocacy group that the Disney-owned company was making "false and deceptive" claims that it can give babies a leg up in learning.

The Campaign for a Commercial-Free Childhood is claiming victory after Baby Einstein quietly changed its website to remove assertions that its eye-catching array of colourful videos can help develop cognitive skills in the very young.

Gone are promotional claims that the DVD's such as Baby Wordsworth "fosters the development of your toddler's speech and language skills" and Numbers Nursery will "help develop your baby's understanding of what numbers mean."

Why would Infants need DVDs in the first place?

More Baby Einstein bashing here.

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